Is your content marketing delivering the results you are looking for? If not, it could be that it is missing some crucial elements that make for successful, engaging and effective content. What exactly is content marketing? In their ‘Creating Content that Sells’ ebook, Marketo sums up the definition of content marketing as: “the creation and
So You’re Serious About Your Business? That’s Not What Your Logo Says… You are at a conference, hoping to dear god that the networking gold will pay for the cost of attending. You have met a prospective ideal customer and, excited as a chocoholic in a chocolate factory on the inside, you professionally deliver your
What exactly does it mean when a designer, printer or supplier asks you to “please supply to our artwork specifications”? Understanding the requirements behind artwork specifications will enable you to avoid disaster and make sure the finished product lives up to your expectations. Whether you are a designer, or working with a designer, printer or other
DO YOU SPEAK PRINTER? Digital Printing vs Offset Printing. What are they, how are they different, and when should you use one over the other? Second in the Understanding Industry Lingo blog series, the below article provides a basic overview of the two most common printing methods that you will come across when working with
DO YOU SPEAK DESIGNER? If you are or have ever been part of a group of people, be it in an industry or a hobby, then you have at some stage encountered what is commonly referred to as “Industry Lingo”. When that industry is new territory for you, not knowing the meaning behind the lingo can
Continued learning is so incredibly important and the easiest, fastest way to get a daily does of learning is to self-educate. We live in an age where information is so readily available and accessible that it is doing a disservice to ourselves not to take advantage of this vast library of knowledge. The hundreds, sometimes
We all know the saying “you learn something new every day” but how many of us actually go out of our way to make this happen? Some of us associate learning with pleasant experiences, usually those of us who performed well in school and received good marks and positive praise for our achievements. Many more of
If there is one common thread I have found between all of the people that I count as successful in both business and in life, it is that they all strive to obtain balance in these three areas – mind, body and soul. Most of us spend the majority of our time in one or two of
“I’m sick of all the annoying and boring statuses clogging up my newsfeed! I’m deleting my account!” “Facebook? *groans* I’m kinda over it. My newsfeed is always full of annoying statuses, baby photos, food photos, and people’s selfies!” … Proceeds to check Facebook between pauses in conversation… I’m sure I can’t be the only one
To help entrepreneurs achieve their goals through implementation of exceptional design based on a solid foundation of strategic and creative thinking.
