Strategic brand engagement is an important and effective marketing tool to ensure your brand is attracting and retaining loyal and loving customers. The DrummingMad Night of Madness and Mayhem was a promotional event aimed at increasing brand engagement and brand awareness at the same time. With a couple of Australia’s best Snare Drummers, we took the music out into the streets to show people how much fun snare drumming can be. We encouraged them have a go and experience it for themselves. The night was both a load of fun and a great success!